Archive for the Commercials

NBA 2K16 CAMPAIGN featuring SPIKE LEE, JAMES HARDEN, ANTHONY DAVIS & STEPH CURRY

I had the honor to work on the new NBA 2K16 campaign – Be The Story. Narrated by Spike Lee with original music from Squeak-E-Clean.

Wrote the bars for this launch spot; the moral: at the end of the day, just do you. Word to Russell.

Wrote this short story about Anthony Davis and the ultimate come up. No DVD.


R. Kellz wasn’t the only one who believed he could fly.

THE NBA 2K16 SOUNDTRACK featuring DJ PREMIER, DJ MUSTARD & DJ KHALED

The NBA 2K 16 soundtrack is the most extensive its ever been – with original playlists from DJ Premier, DJ Khaled & DJ Mustard. To promote the soundtrack we wanted to do something that was true to hip-hop and referenced the fact that Spike Lee was directing the game’s storyline. We went retro and created custom NBA 2K boomboxes, putting the playlists on mixtapes with hand-written track listings and drops from Spike Lee. Radio Raheem would be proud.


Premium packages were sent to celebrity gamersDJs and NBA players – with fans competing to win their own boombox. The online demand showed the power of offering a tangible collector’s item in today’s digital world.

I tapped into my young journalism days and interviewed the three DJs who provided the game’s soundtrack. We spoke about the relationship between hip hop & basketball and then hit the club.

SOL REPUBLIC: Music Made Me Do It

Lyrics and vocals by John Brown.

The Chase

Very INTELligent.

‘Gum Has a New Friend’

“Uh oh.”

Axe Detailer

No words.

The Hunter and The Bear

Ha

Boone Oakley’s Youtube Website

North Carolina ad agency, Boone Oakley, kind of changed the website game with their viral approach. Smart.

Mayweather and Pacquiao Snickers ‘Commercial’

Here’s a creative ad by marketing visionaries Jon Moskowitz & Jack Kellerman. TKO.

Banner of the Year

Ha.

King Of R&Bay

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