Introducing #MassAppealMVN

Introducing Mass Appeal Music Video Night from Music Video Night on Vimeo.

Music videos don’t get the attention they deserve. Whether it’s over-saturation, content fatigue or lack of quality control people tend to view videos passively from their devices. I’ve made a handful of videos over the years and enjoyed doing screening parties. I thought it would be cool to expand this idea – giving music videos and their directors a consistent communal platform.

In partnership with Mass Appeal, we put together #MassAppealMVN at Delicious Pizza in Los Angeles. Each month we screen a mix of our favorite new videos and feature a guest director. This short video, by Jessica Rew, gives an overview of the night and features footage from our first event with Video God.

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